Methodology Forming the International Marketing Strategy of Fruit and Vegetable Products
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Аннотация
The article studies the issues of improving the methodology for the formation of an international
marketing strategy for fruit and vegetable products. The author presents the stages of developing marketing
strategies for fruit and vegetable enterprises and summarizes the results of empirical research. According to the
author, the global market of fruit and vegetable products differs from other markets by their product and consumer
diversity, their geographical, national, historical, regional characteristics and should be marketed in their own
specific methodologies. The Republic of Uzbekistan was selected as the research object, and two countries with the
major share in the export of fruits and vegetables: Kazakhstan and Russia were selected as exporting countries.
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