Ways to increase the competitiveness of national goods based on target market segments

Abstract

A marketing system based on the independence of participants in economic relations in the market requires solving the problems of coordination and supply and demand, mainly at the microeconomic level. However, any organization is associated with the market and seeks to serve specific consumers, thereby creating the potential for the functioning of the target market. Studying the characteristics and benefits of a target market is one of the most important aspects of marketing research.