Marketing strategy in the consumer market.
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Abstract
In article marketing strategy of firm "East-West" in which results of the company has reached the purposes because of a choice of the most suitable marketing strategy is considered. Thus marketing strategy as assortment strategy, explanation of current strategy, carrying out of the analysis of a portfolio of business of both choice of strategy of firm and an estimation of the chosen strategy have preliminary been considered.
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How to Cite
Azlarova, M. (2019). Marketing strategy in the consumer market. Scientific Research Archive, 1(1). Retrieved from https://ejournal.tsue.uz/index.php/archive/article/view/464
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2. Titov, V. I. (2008). Jekonomika predprijatija: Uchebnik. Moscow; Jeksmo, p. 416.
3. Nepomnjashhrj, A. L. (n.d.). Problemy obespechenij a platezhesposobnosti predprijatij . Retrieved 2018, from http://www.psychoanalysis.pl.ru
4. Goremykitr, V. A., & Nesterov, N. V. (2004). Strategija razvitija predprijatija: Uchebnoe posobie 2-e izd., ispr. - M.: Izdatel'skotorgovaja korporacija
5. Jekonomicheskaja strategija firmy. Pod red. prof. Gradova A.P. (Eds.), Uchebnoe posobie. S-Pb.: Specialnaya literatura.
6. Vihanskiy V. R., & Naumov, A. tl (tqgO). Menedjment. Moscow; Firma Gardarika.
7. Meskon, M. H., Al'bert, M., & Hedouri, F. (2001). Osnovy menedjmenta: referatdajdzhest. Moscow.
8. E. Vesnin V. R., 8. Dzhordzh D. (2002).
9. Fathutdinov, R. A. (2002).
10. Smit, P., Beri, K., & Bulford A. Kommunikacya strategicheskogo marketinga. Uchebnoe posobie. Moscow: Yuniti- dana.
11. Azlarova M.M. Analysis methods of the factors influencing on consumer markets. Bulletin of Science and Practice (Scientific journal) T. 4 №1 2018. 276-282 pages.
12. Goremykin V. A., & Nesterov N. V. Strategiya razvitiya predpriyatiya: Uchebnoe posobie .- 2-e izd., Moscow: lzdatelsko-torgovaya korporaciya "Dashkav i K".