Ways of Using Innovative Marketing Technologies in the Passenger Transport System
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Published:
Sep 8, 2020
Keywords:
Transportation, passenger transportation, marketing, innovative marketing, marketing strategies, services market, motivation, public transport
License:
Это произведение доступно по лицензии Creative Commons «Attribution-ShareAlike» («Атрибуция — На тех же условиях») 4.0 Всемирная
Это произведение доступно по лицензии Creative Commons «Attribution-ShareAlike» («Атрибуция — На тех же условиях») 4.0 Всемирная
Section
Статьи
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Abstract
This article explores the theoretical aspects of using innovative marketing technologies in passenger transport. An analysis has been made to expand access to public transport for consumers in the transport services market. Also, the factors that stimulate the development of innovative marketing technologies in the market of passenger transport are systematized and opportunities for their use are identified.
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How to Cite
Berdiyorov, T. (2020). Ways of Using Innovative Marketing Technologies in the Passenger Transport System. Scientific Research Archive, 1(32). Retrieved from https://ejournal.tsue.uz/index.php/archive/article/view/3004
References
The Decree of the President of the Republic of Uzbekistan dated February 7, 2017 № PF-4649 "On the Strategy of Action for the Development of the Republic of Uzbekistan for 2017-2021";
Aghion, P., Bloom, N., Blundell, R., Griffith, R., & Howitt, P. (2002). Competition and innovation: An inverted U relationship: National Bureau of Economic Research.
Aaker, D. A. (1989). Managing assets and skills: the key to a sustainable competitive advantage, in “Management Review”, California, 1989;
Porter, M. E. (1985). Competitive strategy: Creating and sustaining superior performance: FreePress, New York.
Collier, D. W. (1985). Linking business and technology strategy. Strategy & Leadership, 13(5), 28-44;
Zott, C., & Amit, R. (2007). Business model design and the performance of entrepreneurial firms. Organization Science, 18(2), 181-199.;
Zott, C., & Amit, R. (2008). The fit between product market strategy and business model: implications for firm performance. Strategic Management Journal, 29(1), 1-26.
Weerawardena, J. (2003). The role of marketing capability in innovation-based competitive strategy. Journal of Strategic Marketing, 11(1), 15-35
Medrano-Sáez, N., & Olarte-Pascual, M. C. (2012). Marketing innovation as an opportunity in a situation of uncertainty: the Spanish case. Soft Computing in Management and Business Economics (pp. 327-341): Springer.
A.Ibraeva, J. Figueira de Sousa. Marketing of public transport and public transport information
Provision. Procedia - Social and Behavioral Sciences 162 ( 2014 ) 121 – 128. ScienceDirect. https://core.ac.uk/download/pdf/82213144.pdf.
Geerlings, H. (1999) Meeting the Challenge of Sustainable Mobility: The Role of Technological Innovations, Heidelberg, Springer Verlag.
Helmreich, W. & Leiss, U. (2000) Forecasting and Assessment of New Technologies and Transport Systems and their Impacts on the Environment: FANTASIE: Final Report. Brussels, European Commission.
Zwaneveld, P., Heyma, A., Korver, W., Anreiter, W., Fischer, T., Marks, H. & Manthey, A. (1999) Overview of Promising Transport Modes Related to New Propulsion Systems: UTOPIA Deliverable D2. Delft, TNO Inro;
Sundbo, J. & Gallouj, F. (1998) Innovation in Services: SI4S Project synthesis Work package 3-4. IFRESI-University of Lille.
Ikramov I., Abdurakhmanov A., Nazarov M. Economics and Management of Motor Vehicles. Tutorial. . –T .: TARI, 2003.34-45b;
Ravshanov MN Economic potential of road-transport complex: problems and solutions. –T .: ME, 2012. -209 p
Бердиёров, А., Хайдаров, Т., Мирзакобилов, Р., & Бердиёров, Т. (2015). Построение периодических решений для квазилинейных интегро-дифференциальних уравнений типа Вольтерра в критическом случае второго порядкаМолодой ученый(8), 1–5.
Бердиёров, Т., & Ортиков, Ё. (2016). Понятие мотивации трудовой деятельностиМолодой ученый(7-2), 83–86.
Суванкулов, Ш., Исламов, Ш., Каршибаев, Ш., & Бердиѐров, Т. (2015). СПОСОБЫ РАСЧЕТА ВРЕДНЫХ ВЕЩЕСТВ ВОЗНИКАЮЩИХ НА ПОСТАХ ПОВСЕДНЕВНОГО ПРЕДОСТАВЛЕНИЯ УСЛУГ ТРАНСПОРТНЫМ СРЕДСТВАМ. In Сборники конференций НИЦ Социосфера (pp. 23–27).
Temur, B. (2019). ISSUES OF FOREIGN EXPERIENCE IMPLEMENTATION IN TRANSPORT SERVICESIndo – Asian Journal of Multidisciplinary Research (IAJMR), 5(5), 1889–1897.
Temur, B. (2019). Issues of Development of Marketing Research on The Autotransport SystemInternational Journal of Research in Management & Business Studies (IJRMBS), 6(2), 40–45.
Berdiyorov, T. (2019). Ways of Using Innovative Marketing Technologies in the Passenger Transport SystemAsian Journal of Technology & Management Research (AJTMR)(Special issue-2), 18–22.
Azamatovich, B. (2019). ISSUES OF FOREIGN EXPERIENCE IMPLEMENTATION IN TRANSPORT SERVICESIndo–Asian Journal of Multidisciplinary Research (IAJMR), 5(5), 1889–1897.
Azamatovich, B. (2019). Ways of Using Innovative Marketing Technologies in the Passenger Transport SystemAsian Journal of Technology & Management Research (AJTMR) ISSN, 2249(0892).
Berdiyorov, A., & Berdiyorov, T. (2020). Long-range planning of a public transport companyJournal of critical reviews, 7(Issue 6), 700–703.
Berdiyorov, A., & Berdiyorov, T. (2020). Public transport companies marketing researchJournal of critical reviews, 7(Issue 12), 905–908.
Азаматович, Б. (2018). Таксопаркнинг иқтисодий бошқарув ривожланишида маркетинг таҳлили. In Международная научно-практическая конференция \guillemotleftСтратегия действий Республики Узбекистан: макроэкономическая стабильность, инвестиционная активность и перспективы инновационного развития\guillemotright (pp. 181–188).
Azamatovich, B. (2019). КОРХОНАЛАРДА ИННОВАЦИОН ФАОЛИЯТНИ ТАШКИЛ ЭТИШ. In Ўзбекистон Республикаси ҳаракатлар стратегияси: макроиқтисодий барқарорлик, инвестицион фаоллик ва инновацион ривожланиш истиқболлари (pp. 174–179).
Азаматович, Б. (2019). ТРАНСПОРТ ХИЗМАТЛАРИ БОЗОРИГА РАҚОБАТБАРДОШ ЁНДАШУВ ВА МАРКЕТИНГ ВОСИТАЛАРИ. In Ўзбекистонда Ҳаракатлар стратегияси самарадорлигини оширишда маркетинг концепцияларидан фойдаланиш муаммолари (pp. 517–522).
Azamatovich, B. (2019). MARKETING IN TRANSPORT SERVICESЭкономика и социум, 12(67).
Azamatovich, B. (2019). MARKETING RESEARCH OF THE TRANSPORT SERVICES MARKETЭкономика и социум, 12(67).
Azamatovich, B. (2020). MARKETING ANALYSIS PASSENGER TRANSPORTATIONЭкономика и социум, 1(68).
Азаматович, Б. (2020). ПРОГНОЗИРОВАНИЕ ПАССАЖИРОПОТОКОВ И ОПТИМИЗАЦИОННЫЕ ЗАДАЧИ ПЕРЕВОЗКАМИ ПАССАЖИРОВЭкономика и социум, 1(68).
Бердиёров, Т. (2019). Транспорт хизматлари бозорида замонавий маркетинг тадқиқотларидан фойдаланишБизнес эксперт, 11, 118–122.
Азаматович, Б. (2019). Логистика маркетингиИқтисодиёт ва таълим(4), 155–160.
Азаматович, Б. (2019). ЙЎЛОВЧИ ТАШИШ ТРАНСПОРТИ ТИЗИМДА ИННОВАЦИОН МАРКЕТИНГ ТЕХНОЛОГИЯЛАРИДАН ФОЙДАЛАНИШ ЙЎЛЛАРИИқтисодиёт ва таълим(5), 155–161.
Азаматович, Б. (2019). Йўловчи ташиш транспорти хизматлари бозорини маркетинг тамойиллари асосида бошқаришСервис(4), 103–107.
Азаматович, Б. (2019). ЎЗБЕКИСТОНДА ТАКСИ САНОАТИНИНГ МАРКЕТИНГ ТАҲЛИЛИMEMORCHILIK va QURILISH MUAMMOLARI(4), 136–138.
Nasritdinov, J., & Berdiyorov, T. (2020). FACTORS AFFECTING THE AMOUNT OF DEPRECIATION ALLOWANCES IN THE REPUBLIC OF UZBEKISTAN AND FORECAST VALUES OF DEPRECIATION ALLOWANCESJournal of Critical Reviews, 7(12), 641–646.
Berdiyorov, T. (2020). Корхоналарда инновацион фаолиятни ташкил этиш. Архив научных исследований, 1(29). извлечено от https://journal.tsue.uz/index.php/archive/article/view/2966
Berdiyorov, T. (2020). MARKETING RESEARCH OF THE TRANSPORT SERVICES MARKET. Архив научных исследований, 1(29). извлечено от https://journal.tsue.uz/index.php/archive/article/view/2996
Berdiyorov, T., & Berdiyorov, A. (2020). LONG-RANGE PLANNING OF A PUBLIC TRANSPORT COMPANY. Архив научных исследований, 1(29). извлечено от https://journal.tsue.uz/index.php/archive/article/view/2963
Berdiyorov, T. (2020). MARKETING IN TRANSPORT SERVICES. Архив научных исследований, 1(29). извлечено от https://journal.tsue.uz/index.php/archive/article/view/2995
Aghion, P., Bloom, N., Blundell, R., Griffith, R., & Howitt, P. (2002). Competition and innovation: An inverted U relationship: National Bureau of Economic Research.
Aaker, D. A. (1989). Managing assets and skills: the key to a sustainable competitive advantage, in “Management Review”, California, 1989;
Porter, M. E. (1985). Competitive strategy: Creating and sustaining superior performance: FreePress, New York.
Collier, D. W. (1985). Linking business and technology strategy. Strategy & Leadership, 13(5), 28-44;
Zott, C., & Amit, R. (2007). Business model design and the performance of entrepreneurial firms. Organization Science, 18(2), 181-199.;
Zott, C., & Amit, R. (2008). The fit between product market strategy and business model: implications for firm performance. Strategic Management Journal, 29(1), 1-26.
Weerawardena, J. (2003). The role of marketing capability in innovation-based competitive strategy. Journal of Strategic Marketing, 11(1), 15-35
Medrano-Sáez, N., & Olarte-Pascual, M. C. (2012). Marketing innovation as an opportunity in a situation of uncertainty: the Spanish case. Soft Computing in Management and Business Economics (pp. 327-341): Springer.
A.Ibraeva, J. Figueira de Sousa. Marketing of public transport and public transport information
Provision. Procedia - Social and Behavioral Sciences 162 ( 2014 ) 121 – 128. ScienceDirect. https://core.ac.uk/download/pdf/82213144.pdf.
Geerlings, H. (1999) Meeting the Challenge of Sustainable Mobility: The Role of Technological Innovations, Heidelberg, Springer Verlag.
Helmreich, W. & Leiss, U. (2000) Forecasting and Assessment of New Technologies and Transport Systems and their Impacts on the Environment: FANTASIE: Final Report. Brussels, European Commission.
Zwaneveld, P., Heyma, A., Korver, W., Anreiter, W., Fischer, T., Marks, H. & Manthey, A. (1999) Overview of Promising Transport Modes Related to New Propulsion Systems: UTOPIA Deliverable D2. Delft, TNO Inro;
Sundbo, J. & Gallouj, F. (1998) Innovation in Services: SI4S Project synthesis Work package 3-4. IFRESI-University of Lille.
Ikramov I., Abdurakhmanov A., Nazarov M. Economics and Management of Motor Vehicles. Tutorial. . –T .: TARI, 2003.34-45b;
Ravshanov MN Economic potential of road-transport complex: problems and solutions. –T .: ME, 2012. -209 p
Бердиёров, А., Хайдаров, Т., Мирзакобилов, Р., & Бердиёров, Т. (2015). Построение периодических решений для квазилинейных интегро-дифференциальних уравнений типа Вольтерра в критическом случае второго порядкаМолодой ученый(8), 1–5.
Бердиёров, Т., & Ортиков, Ё. (2016). Понятие мотивации трудовой деятельностиМолодой ученый(7-2), 83–86.
Суванкулов, Ш., Исламов, Ш., Каршибаев, Ш., & Бердиѐров, Т. (2015). СПОСОБЫ РАСЧЕТА ВРЕДНЫХ ВЕЩЕСТВ ВОЗНИКАЮЩИХ НА ПОСТАХ ПОВСЕДНЕВНОГО ПРЕДОСТАВЛЕНИЯ УСЛУГ ТРАНСПОРТНЫМ СРЕДСТВАМ. In Сборники конференций НИЦ Социосфера (pp. 23–27).
Temur, B. (2019). ISSUES OF FOREIGN EXPERIENCE IMPLEMENTATION IN TRANSPORT SERVICESIndo – Asian Journal of Multidisciplinary Research (IAJMR), 5(5), 1889–1897.
Temur, B. (2019). Issues of Development of Marketing Research on The Autotransport SystemInternational Journal of Research in Management & Business Studies (IJRMBS), 6(2), 40–45.
Berdiyorov, T. (2019). Ways of Using Innovative Marketing Technologies in the Passenger Transport SystemAsian Journal of Technology & Management Research (AJTMR)(Special issue-2), 18–22.
Azamatovich, B. (2019). ISSUES OF FOREIGN EXPERIENCE IMPLEMENTATION IN TRANSPORT SERVICESIndo–Asian Journal of Multidisciplinary Research (IAJMR), 5(5), 1889–1897.
Azamatovich, B. (2019). Ways of Using Innovative Marketing Technologies in the Passenger Transport SystemAsian Journal of Technology & Management Research (AJTMR) ISSN, 2249(0892).
Berdiyorov, A., & Berdiyorov, T. (2020). Long-range planning of a public transport companyJournal of critical reviews, 7(Issue 6), 700–703.
Berdiyorov, A., & Berdiyorov, T. (2020). Public transport companies marketing researchJournal of critical reviews, 7(Issue 12), 905–908.
Азаматович, Б. (2018). Таксопаркнинг иқтисодий бошқарув ривожланишида маркетинг таҳлили. In Международная научно-практическая конференция \guillemotleftСтратегия действий Республики Узбекистан: макроэкономическая стабильность, инвестиционная активность и перспективы инновационного развития\guillemotright (pp. 181–188).
Azamatovich, B. (2019). КОРХОНАЛАРДА ИННОВАЦИОН ФАОЛИЯТНИ ТАШКИЛ ЭТИШ. In Ўзбекистон Республикаси ҳаракатлар стратегияси: макроиқтисодий барқарорлик, инвестицион фаоллик ва инновацион ривожланиш истиқболлари (pp. 174–179).
Азаматович, Б. (2019). ТРАНСПОРТ ХИЗМАТЛАРИ БОЗОРИГА РАҚОБАТБАРДОШ ЁНДАШУВ ВА МАРКЕТИНГ ВОСИТАЛАРИ. In Ўзбекистонда Ҳаракатлар стратегияси самарадорлигини оширишда маркетинг концепцияларидан фойдаланиш муаммолари (pp. 517–522).
Azamatovich, B. (2019). MARKETING IN TRANSPORT SERVICESЭкономика и социум, 12(67).
Azamatovich, B. (2019). MARKETING RESEARCH OF THE TRANSPORT SERVICES MARKETЭкономика и социум, 12(67).
Azamatovich, B. (2020). MARKETING ANALYSIS PASSENGER TRANSPORTATIONЭкономика и социум, 1(68).
Азаматович, Б. (2020). ПРОГНОЗИРОВАНИЕ ПАССАЖИРОПОТОКОВ И ОПТИМИЗАЦИОННЫЕ ЗАДАЧИ ПЕРЕВОЗКАМИ ПАССАЖИРОВЭкономика и социум, 1(68).
Бердиёров, Т. (2019). Транспорт хизматлари бозорида замонавий маркетинг тадқиқотларидан фойдаланишБизнес эксперт, 11, 118–122.
Азаматович, Б. (2019). Логистика маркетингиИқтисодиёт ва таълим(4), 155–160.
Азаматович, Б. (2019). ЙЎЛОВЧИ ТАШИШ ТРАНСПОРТИ ТИЗИМДА ИННОВАЦИОН МАРКЕТИНГ ТЕХНОЛОГИЯЛАРИДАН ФОЙДАЛАНИШ ЙЎЛЛАРИИқтисодиёт ва таълим(5), 155–161.
Азаматович, Б. (2019). Йўловчи ташиш транспорти хизматлари бозорини маркетинг тамойиллари асосида бошқаришСервис(4), 103–107.
Азаматович, Б. (2019). ЎЗБЕКИСТОНДА ТАКСИ САНОАТИНИНГ МАРКЕТИНГ ТАҲЛИЛИMEMORCHILIK va QURILISH MUAMMOLARI(4), 136–138.
Nasritdinov, J., & Berdiyorov, T. (2020). FACTORS AFFECTING THE AMOUNT OF DEPRECIATION ALLOWANCES IN THE REPUBLIC OF UZBEKISTAN AND FORECAST VALUES OF DEPRECIATION ALLOWANCESJournal of Critical Reviews, 7(12), 641–646.
Berdiyorov, T. (2020). Корхоналарда инновацион фаолиятни ташкил этиш. Архив научных исследований, 1(29). извлечено от https://journal.tsue.uz/index.php/archive/article/view/2966
Berdiyorov, T. (2020). MARKETING RESEARCH OF THE TRANSPORT SERVICES MARKET. Архив научных исследований, 1(29). извлечено от https://journal.tsue.uz/index.php/archive/article/view/2996
Berdiyorov, T., & Berdiyorov, A. (2020). LONG-RANGE PLANNING OF A PUBLIC TRANSPORT COMPANY. Архив научных исследований, 1(29). извлечено от https://journal.tsue.uz/index.php/archive/article/view/2963
Berdiyorov, T. (2020). MARKETING IN TRANSPORT SERVICES. Архив научных исследований, 1(29). извлечено от https://journal.tsue.uz/index.php/archive/article/view/2995