FEATURES OF INNOVATIVE MANAGEMENT STRATEGY OF THE AUTOMOTIVE INDUSTRY OF UZBEKISTAN
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Аннотация
In the article, the author proves the importance of using innovative marketing technologies to
increase industrial potential and exchange in the world market and achieve sustainable economic growth.
According to the author, one of the urgent problems in Uzbekistan is the identification of scientific
solutions to the problems of increasing the efficiency of industrial enterprises due to their widespread
introduction of marketing innovations. The article examines the conceptual foundations for the formation
of innovative marketing strategies for industrial enterprises, identifies the factors that form the formation
of innovative marketing strategies, identifies the problems of effective marketing innovations in the
industry of Uzbekistan and is based on recommendations for their solution.
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Литература
8) Porter, M. (2005). Competitive strategy: Methods of analysis of industries and competitors - Moscow: Alpina Business Books.
9) Prahalad, K. K. (2011). The space of business innovation: the creation of value together with the consumer: Per. with English. K.K. Prahalad, M.S. Krishnan. - Moscow: Alpina Publishers: Yurayt, 255.
10) Schumpeter, J. (1982). The theory of economic development (Study of entrepreneurial profit, capital, credit, interest and cycle of conjuncture): J. Schumpeter. - M.: Progress. - 455.